BUS 3611 - Ent & Sprts Mrktg

Institution:

Florida Institute of Technology

Subject:

Business

Description:

ENTERTAINMENT AND SPORTS MARKETING. Teaches how to distinguish, identify and design events using market research. Includes types of promotions, key components and strengths in branding, and how to develop a marketing plan. Focuses on the complexity of relationship marketing (sponsorship, fan development, merchandising and event marketing) through promotion strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.fit.edu

Phone Number:

(321) 674-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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