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ADV 124: Copywriting
3.00 Credits
San Jose State University
Conceptual development. Advertising theory used in the development of writing, editing and evaluating advertising copy. Research methods and techniques. Ethical problems. Prerequisite: A D V 091, M C O M 100 W and E N G L 071. 3 units
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ADV 124 - Copywriting
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ADV 125: Advertising Layout and Production
3.00 Credits
San Jose State University
Principles of design applied to print advertising; print production theory and practical application. Preparation of layouts and mechanicals utilizing latest computer applications. Instruction in use of type, printing processes, types of paper, uses of color. Prerequisite: A D V 91. 3 units
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ADV 125 - Advertising Layout and Production
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ADV 126: Media Planning and Buying
3.00 Credits
San Jose State University
Theory, evaluation and selection of advertising media for a variety of target audiences; demographics and psychographics. Students plan, buy, and measure the success of a real media plan. Prerequisite: A D V 091 and B U S 130. 3 units
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ADV 128: Integrated Marketing Communications
3.00 Credits
San Jose State University
Learn how advertising, public relations, promotions, and marketing all work together to achieve campaign objectives. Strategic planning, budgeting, research, tactics, evaluation, presentation skills, and team building. Prerequisite: Three A D V courses and B U S2 130. 3 units
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ADV 128 - Integrated Marketing Communications
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ADV 129: Advertising Campaign Planning and Management
3.00 Credits
San Jose State University
Capstone course in which students engage hands-on in the process and methods employed to develop a fully integrated advertising campaign based on the marketing objectives established by a real-world client. Prerequisite: Four A D V courses and M C O M 111. 3 units
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ADV 129 - Advertising Campaign Planning and Management
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ADV 130: Advanced Layout and Production
3.00 Credits
San Jose State University
Creative development, strategy, concept, and execution using In Design and Photo Shop. Advanced layout and design principles, integration of language, and visual communication theory will be emphasized in product positioning. Prerequisite: A D V 125 or instructor consent. 3 units
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ADV 130 - Advanced Layout and Production
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AE 110: Space Systems Engineering
3.00 Credits
San Jose State University
Introduction to design, analysis and operation of spacecraft power, communications, attitude determination/control, structures, propulsion, thermal management systems. Typical payload systems design and operation, including remote Earth sensors. System integration issues. Lab experiments and field trips. Prerequisite: A E 165. 3 units
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AE 110 - Space Systems Engineering
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AE 114: Aerospace Structures
3.00 Credits
San Jose State University
Aircraft, missile, spacecraft structural design and analysis. Static, elastic and stress analysis of structures. Structural materials. Deflection analysis of structural systems. Conventional, stiffened, sandwich and composite structures. Structural dynamics. Thermal effects. Prerequisite: C E 112. 3 units
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AE 114 - Aerospace Structures
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AE 135: Introduction to Composite Materials
3.00 Credits
San Jose State University
See M A T E 135. 3 units
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AE 135 - Introduction to Composite Materials
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AE 140: Rigid Body Dynamics
3.00 Credits
San Jose State University
Coordinate frames and descriptions of absolute and relative motion. General equations of rotational motion for single and multibody systems in Euler and Lagrangian formulations. Elasticity and dissipation effects. Spinning body motions. Impulsive motions. Applications to aerospace vehicles. Prerequisite: M E 101. 3 units
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AE 140 - Rigid Body Dynamics
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