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Course Criteria
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3.00 Credits
Conceptual development. Advertising theory used in the development of writing, editing and evaluating advertising copy. Research methods and techniques. Ethical problems. Prerequisite: A D V 091, M C O M 100 W and E N G L 071. 3 units
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3.00 Credits
Principles of design applied to print advertising; print production theory and practical application. Preparation of layouts and mechanicals utilizing latest computer applications. Instruction in use of type, printing processes, types of paper, uses of color. Prerequisite: A D V 91. 3 units
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3.00 Credits
Theory, evaluation and selection of advertising media for a variety of target audiences; demographics and psychographics. Students plan, buy, and measure the success of a real media plan. Prerequisite: A D V 091 and B U S 130. 3 units
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3.00 Credits
Learn how advertising, public relations, promotions, and marketing all work together to achieve campaign objectives. Strategic planning, budgeting, research, tactics, evaluation, presentation skills, and team building. Prerequisite: Three A D V courses and B U S2 130. 3 units
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3.00 Credits
Capstone course in which students engage hands-on in the process and methods employed to develop a fully integrated advertising campaign based on the marketing objectives established by a real-world client. Prerequisite: Four A D V courses and M C O M 111. 3 units
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3.00 Credits
Creative development, strategy, concept, and execution using In Design and Photo Shop. Advanced layout and design principles, integration of language, and visual communication theory will be emphasized in product positioning. Prerequisite: A D V 125 or instructor consent. 3 units
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3.00 Credits
Introduction to design, analysis and operation of spacecraft power, communications, attitude determination/control, structures, propulsion, thermal management systems. Typical payload systems design and operation, including remote Earth sensors. System integration issues. Lab experiments and field trips. Prerequisite: A E 165. 3 units
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3.00 Credits
Aircraft, missile, spacecraft structural design and analysis. Static, elastic and stress analysis of structures. Structural materials. Deflection analysis of structural systems. Conventional, stiffened, sandwich and composite structures. Structural dynamics. Thermal effects. Prerequisite: C E 112. 3 units
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3.00 Credits
See M A T E 135. 3 units
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3.00 Credits
Coordinate frames and descriptions of absolute and relative motion. General equations of rotational motion for single and multibody systems in Euler and Lagrangian formulations. Elasticity and dissipation effects. Spinning body motions. Impulsive motions. Applications to aerospace vehicles. Prerequisite: M E 101. 3 units
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