ADV 126 - Media Planning and Buying

Institution:

San Jose State University

Subject:

Description:

Theory, evaluation and selection of advertising media for a variety of target audiences; demographics and psychographics. Students plan, buy, and measure the success of a real media plan. Prerequisite: A D V 091 and B U S 130. 3 units

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjsu.edu

Phone Number:

(408) 924-1000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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