ADV 128 - Integrated Marketing Communications

Institution:

San Jose State University

Subject:

Description:

Learn how advertising, public relations, promotions, and marketing all work together to achieve campaign objectives. Strategic planning, budgeting, research, tactics, evaluation, presentation skills, and team building. Prerequisite: Three A D V courses and B U S2 130. 3 units

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjsu.edu

Phone Number:

(408) 924-1000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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