ADV 129 - Advertising Campaign Planning and Management

Institution:

San Jose State University

Subject:

Description:

Capstone course in which students engage hands-on in the process and methods employed to develop a fully integrated advertising campaign based on the marketing objectives established by a real-world client. Prerequisite: Four A D V courses and M C O M 111. 3 units

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.sjsu.edu

Phone Number:

(408) 924-1000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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