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Course Criteria
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3.00 Credits
To understand the marketing process and interrelationships of planning and executing marketing a product or service, the student will study the methods of pricing, promoting and distribution of a product or service, and creation of a marketing plan depicting these concepts. This will be done by lecture, case study, creation of a marketing plan, and examination. (Available only through the SGPS)
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3.00 Credits
Prerequisites: MKTG 210 and MGMT 202 with grades of "C" or higher . Marketing problemsarising from various degrees of foreign involvement. Subjects include marketing research, product planning and development, pricing, promotion, distribution, and organization. Emphasis is on the management of these marketing functions in a multinational context, where the parameters differ from those in domestic marketing. (Fall Semester, even years)
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3.00 Credits
Prerequisites: MKTG 210 and MGMT 202 with grades of "C" or higher . The main focuses ofthis course are the theory and application of marketing for services and not-for-profit organizations. The student will learn application of traditional tools, while distinguishing services and not-forprofits from regular marketing situations. The role of marketing research, product development, pricing, advertising, publicity, personal selling, and marketing control are examined in the services and not-for-profit sectors. (Fall Semester, even years)
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3.00 Credits
Prerequisites: MKTG 210 and MGMT 202 with grades of "C" of higher . The main focus of thiscourse is the role of the sales executive as a planner, manager of resources and marketing functions, recruiter, trainer, motivator, and leader of field sales personnel. Topics included in the course are the techniques and sequence of problem analysis for selling and sales management decisions and the practical framework in which these decisions take place. The course will consist of cases, journal articles, guest sales managers, debates, and investigation of modern company practices.
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3.00 Credits
Prerequisites: MKTG 210 and 320 with grades of "C" or higher . Retailing concepts and practicesincluding researching and developing a retail strategy, store organization and management, site selection and layout, store security, buying and merchandising, promotion, and financial administration. A field experience lab is required. (Spring Semester, odd years)
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3.00 Credits
Prerequisite: Students must be within one semester of graduation. The basic objective of this capstone course is to integrate the collection of knowledge a marketing student will have acquired in marketing and other business courses. The course uses an analytical and decision making framework. It is assumed that students have sufficient background to deal with a variety of "marketing problems" in adecision-making environment. (Spring Semester, odd years)
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1.00 - 3.00 Credits
A current advanced topic in marketing will be explored. (Offered as needed)
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1.00 - 3.00 Credits
Study on an independent basis in collaboration with the instructor on a topic in marketing at the upper division level. (Offered as needed)
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3.00 Credits
This course introduces students to the role of marketing within business firms and how it relates to value creation, strategic corporate management and marketing decisions. Students will apply analytical concepts and techniques developed from economics, psychology, statistics, and finance to the definition and analysis of marketing decision problems. Topics include advertising, buyer behavior, distribution channels, electronic commerce and marketing, market segmentation, marketing research, positioning, pricing, product policy, and targeting. The course stresses oral and written expression.
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2.00 Credits
Prerequisite: EDUC 242. A course designed to provide an overview of best instructional practices for making music an integral part of the learning experiences of the child ages birth to five. Two components of the course include: (a) lecture and discussion that focus on the history, theory, and research on the role of music in the developing child, and (b) observation and participation in the instruction of a class for children accompanied by their parents/caregivers. Cross-listed as EDUC 270.
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