MKTG 425 - International Marketing

Institution:

Washington Adventist University

Subject:

Description:

Prerequisites: MKTG 210 and MGMT 202 with grades of "C" or higher . Marketing problemsarising from various degrees of foreign involvement. Subjects include marketing research, product planning and development, pricing, promotion, distribution, and organization. Emphasis is on the management of these marketing functions in a multinational context, where the parameters differ from those in domestic marketing. (Fall Semester, even years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wau.edu

Phone Number:

(301) 891-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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