MKTG 440 - Services & Not-For-Profit Marketing

Institution:

Washington Adventist University

Subject:

Description:

Prerequisites: MKTG 210 and MGMT 202 with grades of "C" or higher . The main focuses ofthis course are the theory and application of marketing for services and not-for-profit organizations. The student will learn application of traditional tools, while distinguishing services and not-forprofits from regular marketing situations. The role of marketing research, product development, pricing, advertising, publicity, personal selling, and marketing control are examined in the services and not-for-profit sectors. (Fall Semester, even years)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wau.edu

Phone Number:

(301) 891-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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