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MKTG 330: Consumer Behavior
3.00 Credits
Bowie State University
Prerequisite(s): MKTG 231, ECON 212. This course is an analysis of the consumer in marketing situations as a buyer and user of products and services and in relation to the various individual and marketing factors affecting his or her behavior. Topics include the basic foundations underlying consumer behavior, such as economic, social, psychological, and cultural factors. The influence of marketing communications is also considered.
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MKTG 330 - Consumer Behavior
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MKTG 334: Salesmanship
3.00 Credits
Bowie State University
Prerequisite(s): MKTG 231 or Permission of Instructor. This course is designed to acquaint the student with the problems that face the salesman in each phase of the business cycle. The focus is on the principles of salesmanship, in general. A detailed study of retail selling, house-to-house salesmanship, laying out territories, and sales force management.)
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MKTG 334 - Salesmanship
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MKTG 335: Retailing
3.00 Credits
Bowie State University
Prerequisite(s): MKTG 231 or Permission of Instructor. This course is an exploration of the role of retailing in the marketing of consumer goods and services. Course examines the dynamics, structure, and processes of retailing and the implications for retail marketers.
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MKTG 335 - Retailing
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MKTG 337: Advertising
3.00 Credits
Bowie State University
This course focuses on the principles of advertising and a study of advertising. Special problems of small business concerns, including appropriations and planning, will be discussed. Students prepare individual advertising campaigns for a new product or service to be presented both orally and in writing.
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MKTG 337 - Advertising
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MKTG 430: Marketing Research
3.00 Credits
Bowie State University
Prerequisite(s): MKTG 330, ECON 351 and Senior Standing. This course focuses on the development of an understanding of marketing research methodology. Emphasis is placed on the application of marketing research to practical situations and on the relation of marketing research to management decisions.
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MKTG 430 - Marketing Research
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MKTG 431: International Marketing
3.00 Credits
Bowie State University
Prerequisite(s): MKTG 231, BUAD 351, ECON 341 or Permission of Instructor. This course is an in-depth study of an inquiry into the nature and structure of marketing in a variety of environments. Emphasis is placed on formulation of policies and decision-making under the complex and dynamic conditions of international business.
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MKTG 431 - International Marketing
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MKTG 432: Procurement Management
3.00 Credits
Bowie State University
Prerequisite(s): MKTG 231. This course focuses on purchasing and materials management principles and practices; organization and functions in materials management; determination of requirements, source selection, buying practices, policies; and ethics applicable to public administration.
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MKTG 432 - Procurement Management
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MKTG 438: Marketing Strategy
3.00 Credits
Bowie State University
Prerequisite(s): MKTG 430. This course focuses on the application of marketing principles to specific marketing problems through case analysis, lectures, and reviews of current articles.
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MUSA 101,102,201,202,301,302,401,402: Applied Piano
1.00 Credits
Bowie State University
Prerequisite(s) Fine Arts Majors. (Audition required). This course is a study of the basic principles of piano playing, including scales, arpeggios, easy etudes.
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MUSA 101,102,201,202,301,302,401,402 - Applied Piano
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MUSA 103,104,203,204,303,304,403,404: Jazz Ensemble
1.00 Credits
Bowie State University
These courses provide a study and performance of big band and jazz composition. The BSU Jazz Ensemble is a select group of approximately 20 musicians that make up a fully instrumented "big band." Emphasis is placed on the study ofdiverse jazz styles and literature, ensemble performance, and improvisation. This musical unit services the BSU community representing the University in a performance capacity and is responsible for entertaining audiences in local, national and international arenas, televised performances and regular recordings. The ensemble is open to BSU students (audition required).
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MUSA 103,104,203,204,303,304,403,404 - Jazz Ensemble
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