MKTG 430 - Marketing Research

Institution:

Bowie State University

Subject:

Description:

Prerequisite(s): MKTG 330, ECON 351 and Senior Standing. This course focuses on the development of an understanding of marketing research methodology. Emphasis is placed on the application of marketing research to practical situations and on the relation of marketing research to management decisions.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bowiestate.edu

Phone Number:

(301) 860-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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