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Course Criteria
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3.00 Credits
Prerequisite: MKT 361. This course helps students develop an understanding of the personal selling process and its role within the marketing and promotional mix of a firm. Basic sales concepts that are used by organizations to develop long-term partnerships with customers are examined. Personal selling skills are enhanced through discussions, role playing, and sales presentations.
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3.00 Credits
Prerequisite: MKT 361. Integration course for students interested in promotion and marketing communication. Designed to familiarize students with the tools necessary for the development, implementation, and management of promotional programs. The course takes an integrated marketing communication perspective and emphasizes management and coordination of the elements of the promotional mix, namely implicit promotion, advertising, personal selling, publicity, and sales promotion. The course includes discussions of both theoretical and practical aspects of effective marketing communications, as well as economic, social, and ethical aspects of promotion.
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3.00 Credits
Prerequisite: MKT 361. Includes study of consumer motives, attitudes, expectations, and behavior, and their relationships to developing effective marketing programs.
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3.00 Credits
(Cross-listed with MGT 472) Prerequisites: MGT 363 and MKT 361. Study, at an advanced level, of the major marketing and management issues and opportunities facing business managers in an international setting. Primary emphasis is on the study of developing and adjusting strategies, in light of home and host countries' incentives and restrictions, to meet corporate objectives. Discussions, cases, current literature.
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3.00 Credits
Prerequisites: MKT 361 and 415; MGT 363; MAT 126 (or 320) and 141 (or 191); and senior standing. Study, at an advanced level, of the major issues and problem areas facing marketing executives with emphasis at the policy-setting level. Public and non-profit organizations will be included in the discussions, with strong consideration of the consumer, legal, economic, and political environments and their impacts on decision-making. In-depth cases, discussion, and lectures.
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1.00 - 3.00 Credits
Prerequisites: junior or senior standing and the consent of the instructor. An intensive study of some significant topic in marketing that is not otherwise covered by the school's course offerings. Topics will be chosen in consultation with students who register for the course.
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1.00 - 3.00 Credits
Prerequisites: junior or senior standing and the consent of the instructor. A research-oriented course focusing on an important topic in marketing that is not otherwise covered by the school's offerings. The course features student research, independent study, and discussion.
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1.00 Credits
Prerequisite: admission to the honors program. Individual research leading to the completion of an honors thesis. Students admitted into the honors program register for one credit hour in each of three successive semesters (including summer). Only grades of satisfactory or unsatisfactory will be assigned.
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2.00 Credits
(Same as PHY 103) A study of the relevant concepts of physics as applied to the acoustical aspects of music reproduction, listening environments, and hearing. A lecture and laboratory course.
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3.00 Credits
An introduction to the building materials of music, intended for students with little or no musical background. Principal topics include scales and keys, rhythm, harmony, and form in music, as well as ways in which these combine to produce satisfying and logical results. Class sessions include lectures, listening to music, and a variety of participatory activities. Not open to music majors.
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