MKT 435 - Marketing Promotion and Communication

Institution:

Mercer University

Subject:

Description:

Prerequisite: MKT 361. Integration course for students interested in promotion and marketing communication. Designed to familiarize students with the tools necessary for the development, implementation, and management of promotional programs. The course takes an integrated marketing communication perspective and emphasizes management and coordination of the elements of the promotional mix, namely implicit promotion, advertising, personal selling, publicity, and sales promotion. The course includes discussions of both theoretical and practical aspects of effective marketing communications, as well as economic, social, and ethical aspects of promotion.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercer.edu

Phone Number:

(478) 301-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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