MKT 475 - Marketing Management

Institution:

Mercer University

Subject:

Description:

Prerequisites: MKT 361 and 415; MGT 363; MAT 126 (or 320) and 141 (or 191); and senior standing. Study, at an advanced level, of the major issues and problem areas facing marketing executives with emphasis at the policy-setting level. Public and non-profit organizations will be included in the discussions, with strong consideration of the consumer, legal, economic, and political environments and their impacts on decision-making. In-depth cases, discussion, and lectures.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercer.edu

Phone Number:

(478) 301-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.