MKT 472 - International Management and Marketing

Institution:

Mercer University

Subject:

Description:

(Cross-listed with MGT 472) Prerequisites: MGT 363 and MKT 361. Study, at an advanced level, of the major marketing and management issues and opportunities facing business managers in an international setting. Primary emphasis is on the study of developing and adjusting strategies, in light of home and host countries' incentives and restrictions, to meet corporate objectives. Discussions, cases, current literature.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercer.edu

Phone Number:

(478) 301-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.