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Course Criteria
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2.00 Credits
Introduction to individual and team aspects of military tactics in small unit operations. Includes the use of effective communication skills, making safety assessments, tactical movement techniques, planning for team safety and security and method for pre-execution checks. Learn techniques for training others as an aspect of continued leadership development. Two hours and a required Leadership Lab plus optional participation in a thrice-weekly physical training program. Participation in weekend training exercises is also optional. May not be taken on S/U basis. (Every spring semester)
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3.00 Credits
The study of principles, methods and techniques used by successful leaders. Practical exercises in leadership, drill, command, and communications. Emphasis on physical fitness, squad operations and leadership. May not be taken on S/U basis. (Every fall semester)
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3.00 Credits
Study of and practical exercises in the application of small unit tactics and the practical applications of leadership. Study of principles, methods, and techniques used by successful leaders. General study of military history, and its application to modern tactics and leadership. May not be taken on S/U basis. (Every spring semester)
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3.00 Credits
Comprehensive studies of the procedures, policies, and functions of Army staffs and commanders. This continues the study of leadership as it applies to the military system, and introduces military ethics, military justice and Army training doctrine. May not be taken on S/U basis. (Every fall semester)
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3.00 Credits
This course is a comprehensive study of the primary duties of a junior Army officer. Course of instruction focuses on those skills needed by the new 2nd Lieutenant to assume their role in the Army leadership system. May not be taken on S/U basis. (Every spring semester)
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1.00 Credits
An independent study of military leadership at senior level echelons and the development of the US Army from its primitive origin to the present. Available only to MS V cadets who continue to receive ROTC scholarship after the completion of the advanced course. (Occasional)
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1.00 Credits
An independent study to define the role of the military in the year 2030. Research the likely missions the United States Military will confront. Available only to MS V cadets who continue to receive ROTC scholarship after the completion of the advanced course. (Occasional)
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3.00 Credits
Prerequisite: sophomore standing. Role of the marketing function in planning and implementing objectives of the firm. Consumer markets, industrial markets, channels of distribution, product and pricing policies, sales forecasting, promotion, and control.
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3.00 Credits
Prerequisites: MKT 361; MAT 126 (or 320). A study of the methods and procedures designed to provide management with information on decisions made. The gathering and analysis of data in business and public organizations are primary emphases. Topics include the use of secondary data, and appropriate sampling and research methodologies for collecting primary data.
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3.00 Credits
Prerequisite: MKT 361 or consent of instructor. The course surveys the nature, procedure, practices, and results of advertising, from a marketing perspective. It focuses on the formulation of advertising strategies and includes discussions of the adjustments required for global advertising, the use of research to develop and evaluate advertising, creative strategy, and media planning and selection. Economic, social, and ethical aspects of advertising are also discussed.
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