MKT 415 - Marketing Research

Institution:

Mercer University

Subject:

Description:

Prerequisites: MKT 361; MAT 126 (or 320). A study of the methods and procedures designed to provide management with information on decisions made. The gathering and analysis of data in business and public organizations are primary emphases. Topics include the use of secondary data, and appropriate sampling and research methodologies for collecting primary data.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercer.edu

Phone Number:

(478) 301-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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