MKT 417 - Advertising

Institution:

Mercer University

Subject:

Description:

Prerequisite: MKT 361 or consent of instructor. The course surveys the nature, procedure, practices, and results of advertising, from a marketing perspective. It focuses on the formulation of advertising strategies and includes discussions of the adjustments required for global advertising, the use of research to develop and evaluate advertising, creative strategy, and media planning and selection. Economic, social, and ethical aspects of advertising are also discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercer.edu

Phone Number:

(478) 301-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.