MKT 361 - Principles of Marketing

Institution:

Mercer University

Subject:

Description:

Prerequisite: sophomore standing. Role of the marketing function in planning and implementing objectives of the firm. Consumer markets, industrial markets, channels of distribution, product and pricing policies, sales forecasting, promotion, and control.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mercer.edu

Phone Number:

(478) 301-2700

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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