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Course Criteria
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3.00 Credits
Reinforcing concepts learned in Marketing Principles, students will analyze, evaluate and develop product, price, promotion and physical distribution marketing programs. Emphasis is placed on analytical techniques and case studies to develop effective student decision-making skills in the major functional areas of marketing. Three hours lecture and two hours laboratory. Prerequisite: MKTG 305. (4 units)
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3.00 Credits
Overview of industrial marketing strategy and management. Emphasis on industrial buyer behavior, market and product planning, pricing strategy, and distribution. Analysis of institutional practices including competitive bidding, request for proposals, negotiation, and channel management. Prerequisite: MKTG 305. (4 units)
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3.00 Credits
Development of a full marketing and advertising campaign for a client's regional or national product or service offered as needed basis for student competitions or grant opportunities. Three hours lecture and two hours activity laboratory. Prerequisite: MKTG 305 or consent of instructor. (4 units)
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3.00 Credits
History, development, organization and management of retail institutions. Emphasis is on retail store operations, such as location, layout, planning, control of budgets, human resource planning, pricing and customer service. Prerequisite: MKTG 305 or consent of instructor. (4 units)
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3.00 Credits
Analysis of merchandise buying. Emphasis is on the buyer's roles, responsibilities and activities. Subjects include merchandise planning, budgeting, inventory control, pricing, vendor relations, and sourcing. Three hours lecture and two hours activity laboratory. Prerequisites: MKTG 305 and consent of instructor. (4 units)
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3.00 Credits
Marketing strategies for developing global markets including the cultural, political, and economic infrastructure of foreign markets and their impact on traditional marketing decisions. Prerequisite: MKTG 305 or consent of instructor. (4 units)
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3.00 Credits
An integrative approach to strategic marketing management including the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs and an applied knowledge of SPSS or any other data analysis software package. Three hours lecture and two hours computer laboratory. Prerequisites: MKTG 410, 416 and 436. (4 units)
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4.00 Credits
An integrated perspective on the process of communicating marketing messages to promote products, services, ideas, people, causes and events. Advertising, direct marketing, personal selling, public relations, and sales promotion strategies are explored with consideration given to global, ethical, and technology-related issues. (Also offered as COMM 520. Students may not receive credit for both.) (4 units)
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4.00 Credits
Examination of the theoretical and practical aspects of marketing management in the sports and entertainment industry. Formerly a topic under MKTG 590. (4 units)
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3.00 Credits
The role of entrepreneurship in today's economy: identifying entrepreneurial opportunities, designing incubator business projects, strategic entrepreneurial alliances and global market strategies for entrepreneurial ventures. The role of marketing mix in the start up and operation of entrepreneurial ventures. Formerly a topic under MKTG 590. Prerequisite: junior standing. (4 units)
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