MKTG 530 - Strategic Entrepreneurship

Institution:

California State University-San Bernardino

Subject:

Description:

The role of entrepreneurship in today's economy: identifying entrepreneurial opportunities, designing incubator business projects, strategic entrepreneurial alliances and global market strategies for entrepreneurial ventures. The role of marketing mix in the start up and operation of entrepreneurial ventures. Formerly a topic under MKTG 590. Prerequisite: junior standing. (4 units)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csusb.edu

Phone Number:

(909) 537-5000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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