MKTG 446 - Advertising Campaign

Institution:
California State University-San Bernardino
Subject:
Description:
Development of a full marketing and advertising campaign for a client's regional or national product or service offered as needed basis for student competitions or grant opportunities. Three hours lecture and two hours activity laboratory. Prerequisite: MKTG 305 or consent of instructor. (4 units)
Credits:
3.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(909) 537-5000
Regional Accreditation:
Western Association of Schools and Colleges
Calendar System:
Quarter

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