MKTG 438 - Industrial Marketing

Institution:

California State University-San Bernardino

Subject:

Description:

Overview of industrial marketing strategy and management. Emphasis on industrial buyer behavior, market and product planning, pricing strategy, and distribution. Analysis of institutional practices including competitive bidding, request for proposals, negotiation, and channel management. Prerequisite: MKTG 305. (4 units)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csusb.edu

Phone Number:

(909) 537-5000

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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