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Course Criteria
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3.00 Credits
Students secure employment in supervised and approved work situations to further their occupational skills, technical competence, and attitudes in an area related to their specialty. Interns complete weekly reports and a project related to the specific career interest. A minimum of 150 hours of work experience is required in an individualized training program. May be repeated for a maximum of six semester hours. Requires program approval. A grade of C or higher is required for this course to count toward graduation in a College of Professional Studies certificate or degree program.
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3.00 Credits
This course examines the different methods and techniques that organizations use to market products and services on the internet. The course will look at how design, color, layout, ease of use and other aspects of a web page impact internet marketing. Customer appeal and customer attraction to products and services being marketing on the web will also be included in this course. A grade of C or higher is required for this course to count toward graduation in a College of Professional Studies certificate or degree program.
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3.00 Credits
Enrollees in this course study visual merchandising, trade exhibits and the total image of visual presentation of merchandise. This is a hands-on course hosted in cooperation with the retail community. The production of a visual merchandising portfolio is a major component of the course. Students create visuals for local retailers, a trade exhibit, and/or a point-of-purchase display. A grade of C or higher is required for this course to count toward graduation in a College of Professional Studies certificate or degree program.
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3.00 Credits
This course is a study of marketing principles and activities relating to the flow of goods and services to consumers. This course emphasizes the societal marketing concept and the creation of customer satisfaction. Development and presentation of a marketing research project is a major component of this course. A grade of C or higher is required for this course to count toward graduation in a College of Professional Studies certificate or degree program.
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3.00 Credits
An introduction to the concept of marketing and its relevance to individuals in various career tracks. Particular emphasis is placed on the application of the marketing concept in professional career initiation and on the development and delivery of marketing presentations. The course also includes an overview of business etiquette and the development of a comprehensive self-marketing plan.
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3.00 Credits
An introduction to the activities involving the exchange of goods, services, and ideas for the satisfaction of human wants. The role that the marketing function plays in the determination of policies and strategies relating to product, price, channels of distribution, and promotion is extensively examined. Prerequisite(s): [ACCT 2101 (C), or ECON 2105 (C), or ECON 2106 (C), or TECH 3111 (C), or BUSA 3111 (C), or BSUR 3111 (C), or HCMG 3112 (C) or HSCI 2111 (C).
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3.00 Credits
The goal of this course is for students to understand the basic modes of transportation, the economic fundamentals underlying each and some of the ways in which today's supply chain manager can use them to achieve improved efficiencies and cost effectiveness. Prerequisite(s): ECON 2106 (C).
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3.00 Credits
An analysis of the psychological, social, and economic influences which affect attitude formation and decision-making processes of consumers. An overview of the research methods used in determining characteristics of buyers is included. Students are strongly recommended to take PSYC 1101 prior to enrolling in MKTG 3302. Prerequisite(s): MKTG 3101 (C).
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3.00 Credits
This course focuses on developing marketing strategies for service industries, which is different than tangible products marketing. Strategies are also discussed for not-forprofit groups like membership organizations, trade associate, labor unions, professional and cultural organizations, social and religious agencies, institutions, and governmental organizations. Prerequisite(s): MKTG 3101 (C).
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3.00 Credits
This course discusses the various dimensions of the international business environment. The cultural, legal, political, and economic institutions with which international firms come into contact are extensively examined. In addition, the course addresses how the functional areas of business, finance, accounting, production, human resources management, marketing, and technology management, have to adapt to the international environment. Prerequisite(s) or Corequisite(s): MKTG 3101 (C), MGMT 3101 (C).
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