MKTG 3101 - Principles of Marketing

Institution:

Clayton State University

Subject:

Description:

An introduction to the activities involving the exchange of goods, services, and ideas for the satisfaction of human wants. The role that the marketing function plays in the determination of policies and strategies relating to product, price, channels of distribution, and promotion is extensively examined. Prerequisite(s): [ACCT 2101 (C), or ECON 2105 (C), or ECON 2106 (C), or TECH 3111 (C), or BUSA 3111 (C), or BSUR 3111 (C), or HCMG 3112 (C) or HSCI 2111 (C).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clayton.edu

Phone Number:

(678) 466-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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