MKMC 2261 - Applied Marketing on the Internet

Institution:

Clayton State University

Subject:

Description:

This course examines the different methods and techniques that organizations use to market products and services on the internet. The course will look at how design, color, layout, ease of use and other aspects of a web page impact internet marketing. Customer appeal and customer attraction to products and services being marketing on the web will also be included in this course. A grade of C or higher is required for this course to count toward graduation in a College of Professional Studies certificate or degree program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clayton.edu

Phone Number:

(678) 466-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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