MKMC 2281 - Applied Marketing Practices

Institution:

Clayton State University

Subject:

Description:

This course is a study of marketing principles and activities relating to the flow of goods and services to consumers. This course emphasizes the societal marketing concept and the creation of customer satisfaction. Development and presentation of a marketing research project is a major component of this course. A grade of C or higher is required for this course to count toward graduation in a College of Professional Studies certificate or degree program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clayton.edu

Phone Number:

(678) 466-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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