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MKTG 480: Business to Business Mktg
3.00 Credits
Commonwealth University of Pennsylvania
Explores strategies and principles for marketing products and services to industrial, commercial and governmental markets. Compares buying behavior of institutional markets to consumer markets and investigates the concept of the buying center. Develops and explicates the concepts of identifying, understanding, creating, and delivering customer value, the value chain, and the strategic implications of value networks. Emphasizes the importance of the sales force and sales force management in business markets.
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MKTG 487: Special Topics in Marketing
3.00 Credits
Commonwealth University of Pennsylvania
Examines current or advanced issues in the fields or marketing and/or professional sales not normally examined in depth in other courses.
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MKTG 487 - Special Topics in Marketing
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MKTG 498: Marketing Internship
3.00 - 6.00 Credits
Commonwealth University of Pennsylvania
Develop skills in an experiential setting that are not available in the academic classroom. Learn to relate marketing and or sales principles and practices to an employment situation. Each one academic credit requires forty hours of supervised work. The total credits of all internship credits must not exceed nine credit hours.
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MKTG 498 - Marketing Internship
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MKTG 510: MKT Digital
3.00 Credits
Commonwealth University of Pennsylvania
Provides an overview of modern marketing theory and practice, analyzing marketing from both societal and managerial perspectives. Introduces digitalGC applications and components of the marketing mix, including products and services, pricing, distribution systems, and promotion combinations. Emphasizes the personalized human experience, leveraging content marketing, and how marketing has transformed due to technology and social engagement.
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MKTG 530: Behavioral Insights
3.00 Credits
Commonwealth University of Pennsylvania
Applies the principles and tools of behavioral economics, social psychology, and marketing to systematically address some universal behavioral tendencies. Provides frameworks for comprehending buyer behaviors to formulate effective marketing programs. Develops an ability to design a solution and test its effectiveness in incentivizing individuals and motivating behavioral changes.
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MKTG 551: Marketing Management
3.00 Credits
Commonwealth University of Pennsylvania
Develops the strategic application of marketing in an organization through the analysis of marketing activities. Integrates the analysis of global marketing opportunities, segmentation of target audiences, growth and competitive strategy, marketing research systems, buyer behavior and marketing mix development.-a
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MKTG 551 - Marketing Management
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MKTG 552: Mkt Res Analytic
3.00 Credits
Commonwealth University of Pennsylvania
Provides a managerial and practical grounding in marketing research theories, processes, practices, and technologies. Develops student skills in research design principles, research practices, and data analytic techniques (statistical analysis and drawing of analytic insights from data to make better business decisions) to issues in marketing strategy and tactics.
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MKTG 552 - Mkt Res Analytic
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MKTG 599: MKT Special Topics
3.00 Credits
Commonwealth University of Pennsylvania
Creates a functional learning experience that integrates and expands upon essential Marketing knowledge and application. This course serves as an experiential learning experience and will include either an (a) applied business report, (b) research paper, or (c) participation in an applied project.-a
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MPA 0100: Modular 1
78.00 Credits
Commonwealth University of Pennsylvania
Modular 1
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MPA 0200: Modular 2
0.00 Credits
Commonwealth University of Pennsylvania
Modular 2
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MPA 0200 - Modular 2
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