MKTG 510 - MKT Digital

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Provides an overview of modern marketing theory and practice, analyzing marketing from both societal and managerial perspectives. Introduces digitalGC applications and components of the marketing mix, including products and services, pricing, distribution systems, and promotion combinations. Emphasizes the personalized human experience, leveraging content marketing, and how marketing has transformed due to technology and social engagement.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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