MKTG 530 - Behavioral Insights

Institution:

Commonwealth University of Pennsylvania

Subject:

Marketing

Description:

Applies the principles and tools of behavioral economics, social psychology, and marketing to systematically address some universal behavioral tendencies. Provides frameworks for comprehending buyer behaviors to formulate effective marketing programs. Develops an ability to design a solution and test its effectiveness in incentivizing individuals and motivating behavioral changes.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.commonwealthu.edu/

Phone Number:

(570) 389-4000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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