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Course Criteria
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3.00 Credits
A seminar and directed experience course for selected business honor students. Readings, lectures and experiences will be developed to explore all facets of personal and organizational leadership. Potential topics to be explored include transactional leadership, transformational leadership, personal leadership, "followership," business etiquette for leaders, and civic andcommunity leadership. Enrollment is by invitation only. Students are selected each fall and will attend one program per month throughout the academic year, enrolling for credit during the spring semester only.
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3.00 Credits
Emphasis is on approach and methodology for strategic planning and policy development. Policy formulation and administration for the total organization involves integration of accounting, economics, finance, personnel and production management, and marketing discipline competencies in decision processes. Open only to senior business majors. Prerequisites: FI 393; MG 382W, 420. (Fall, Spring)
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1.00 - 3.00 Credits
Open to senior majors on approval of the department chair. Provides for study, research or special field experience on departmental determination, supervision, and evaluation.
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3.00 Credits
This course will explore the concept of negotiation in numerous business environments. Attention will be paid to topics such as strategies and tactics, nonverbal communication, and ethical and cultural aspects. Other forms of conflict resolution used in business, such as mediation and arbitration will also be addressed, and the design of conflict management programs will be examined. Also listed as MG 340 but creditable only in field for which registered.
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3.00 Credits
A study of the role of promotion as a part of marketing communication. Provides a behavioral foundation for the study of advertising, reseller stimulation, personal selling, and other communication tools as a part of an overall promotion mix. Prerequisite: MK 360. (Spring)
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3.00 Credits
This course focuses on the marketing function of entrepreneurship and intrapreneurship in new and existing ventures. Specific emphasis is placed on establishing a strategic marketing plan within the framework of limited funds and market experience as typically experienced in new ventures and small business organizations. Includes development of strategic planning in the areas of the price, customer service, business image development, location analysis, distribution, product selection and quality and promotional analysis. Prerequisite: MK 360. (Fall, Spring)
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4.00 Credits
An introductory course which examines transportation and logistical services which includes customer service, purchasing, distribution operations, procurement, carrier selection, negotiation and transportation cost evaluation. Also listed as MG 425 but creditable only in field for which registered.
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3.00 Credits
Covers the field of selling as it relates to marketing. Involves a detailed study and application of the basic steps in selling: prospecting, preapproach, approach, presentation, handling objections, close, and follow-up. Prerequisite: MK 360. (Fall)
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3.00 Credits
A study of the buying habits and preferences of consumers; models for explaining and predicting consumer and marketing behavior; consumer movements and attitudes with implications for marketing management policies and the business economy. Prerequisite: MK 360. (Fall, Spring)
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3.00 Credits
Methods and techniques employed in business and economic research. Emphasizes sources of information, analysis, interpretation and presentation of data and reporting.Open to senior business majors only. Prerequisites: MK 360;QM 292. ( Fall, Spring)
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