MK 395 - Entrepreneurial Marketing

Institution:

University of North Alabama

Subject:

Description:

This course focuses on the marketing function of entrepreneurship and intrapreneurship in new and existing ventures. Specific emphasis is placed on establishing a strategic marketing plan within the framework of limited funds and market experience as typically experienced in new ventures and small business organizations. Includes development of strategic planning in the areas of the price, customer service, business image development, location analysis, distribution, product selection and quality and promotional analysis. Prerequisite: MK 360. (Fall, Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.una.edu

Phone Number:

(256) 765-4100

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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