|
|
|
|
|
|
|
|
|
|
Course Criteria
Add courses to your favorites to save, share, and find your best transfer school.
-
3.00 Credits
- 3 hrs. Study of PR principles used in marketing to enhance brand equity and protect corporate image. Focus on crisis management. Prerequisites: MKT 315, and MKT 323. (Offered Spring).
-
3.00 Credits
- 3 hrs. Students are selected for assignment in approved business or public sector organizations under the supervision of marketing faculty. Prerequisites: Marketing major/minor and instructor approval. (Offered Fall and Spring).
-
3.00 Credits
- 3 hrs. A course designed to introduce both the theories and practices of services marketing. Emphasis is placed on the planning and management of customer-satisfaction-winning marketing activities in the services sector and in general. Prerequisite: MKT 315. (Offered Fall or Spring).
-
3.00 Credits
- 3 hrs. The purpose is to provide a thorough understanding of the principles and concepts of marketing as they apply to health care organizations. Students will be exposed to markets composed of varying degrees of managed care, and application from both a traditional fee-forservice approach and a managed care framework will be discussed. The course will examine the application of marketing tools and strategies in today's dynamic health care environment. Prerequisite: MKT 315. (Offered Fall).
-
3.00 Credits
- 3 hrs. Analysis of the adaptation and integration of the marketing process in the development of marketing strategies by domestic firms with global operations. Special focus on the impact of the cultural, economic, financial, and political/legal environments on marketing decisions. Prerequisite: MKT 315. (Offered Spring).
-
3.00 Credits
- 3 hrs. Managerial approach to marketing decision-making focusing on the analysis and interpretation of quantitative and qualitative marketing data. Prerequisites: MKT 315 and senior standing. (Offered Fall and Spring).
-
3.00 Credits
- 3 hrs. Integration capstone course focusing on the strategic planning of all marketing elements. Prerequisites: MKT 315, 316, 323, 410, and 477. (Offered Spring).
-
2.00 Credits
2 hrs. A broad overview of the history of ROTC, the ROTC program and its benefits to the student. The positive aspects of a career as an Army officer include information on pay and allowances, the military retirement system, advancement, and travel opportunities. Military customs and traditions are discussed along with the role of the Army, the Army Reserves and the National Guard. Students receive instruction on land navigation, principles of leadership and traits of a leader. Prerequisite: None ( Offered Fall and Spring)
-
2.00 Credits
2 hrs. A continuation of MSC 101. Prerequisite: MSC 101 ( Offered Fall and Spring)
-
2.00 Credits
2 hrs. (Two, 2-hour class periods). The course consists of Instructions on the rules, techniques, and formats of effective military communications through military correspondence and briefings. The course covers the mission and functions of the various military branches. Students receive instruction on the organization, mission and weapons of the rifle squad, platoon, and company, along with being familiarized with the organization of the battalion, brigade, and divisional size units. The principles of war are analyzed to determine their proper employment. The confluence and interaction of military affairs with diplomatic, political, social, economic, and intellectual trends in society are addressed. Students are also provided instruction in map reading, which includes grid, scale and distance, direction, azimuth and back azimuth, elevation and relief. Prerequisites: MSC 101 and MSC 102 ( Offered Fall)
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Privacy Statement
|
Terms of Use
|
Institutional Membership Information
|
About AcademyOne
Copyright 2006 - 2024 AcademyOne, Inc.
|
|
|