MKT 455 - Health Care Marketing

Institution:

Alabama A & M University

Subject:

Description:

- 3 hrs. The purpose is to provide a thorough understanding of the principles and concepts of marketing as they apply to health care organizations. Students will be exposed to markets composed of varying degrees of managed care, and application from both a traditional fee-forservice approach and a managed care framework will be discussed. The course will examine the application of marketing tools and strategies in today's dynamic health care environment. Prerequisite: MKT 315. (Offered Fall).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aamu.edu/

Phone Number:

(256) 372-5000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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