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MRKT 322: Marketing Management
3.00 Credits
University of Charleston
An advanced course in marketing theory and practice, concentrating on marketing management problems at the executive level, with particular attention given to the reading and evaluation of current literature in the field, and utilizing case analyses and marketing games. Prerequisite: MRKT 321.
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MRKT 343: Sales and Sales Management
3.00 Credits
University of Charleston
A study of the varying approaches to personal and institutional selling including support systems and servicing of customers. The processes involved in planning and administering the selling efforts for firms are discussed in detail. Prerequisite: MRKT 321.
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MRKT 371: E- Marketing
3.00 Credits
University of Charleston
The course introduces the fundamental relationship between the Internet and modern marketing techniques. Students will be exposed to pricing, promotion, and product development as influenced by the electronic medium of selling. Prerequisite: MRKT 321.
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MRKT 401: Advertising
3.00 Credits
University of Charleston
Principles of all forms and stages of advertising procedure. Study of methods and effectiveness of mail, radio, newspaper and other types of advertising. Prerequisite: MRKT 321.
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MRKT 402: Marketing Research
3.00 Credits
University of Charleston
The application of statistical and behavioral research techniques to the problems of marketing operations in the business firm. Includes the use of computerized statistical computations and data management. Prerequisites: MRKT 321, BUSI 317.
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MSCI 101: Introduction to Military Science
2.00 Credits
University of Charleston
A topical survey of military science that introduces the student to the organization of the U.S. Army, contrasting and comparing it with civilian organizations; introduces the student to basic concepts of drill and ceremony; provides basic techniques to refine a student's listening, writing and speaking abilities; examines the nature of military law; explains the evolution of military heritage and standards of professional behavior; provides an overview of training management principles; and throughout the course concentrates on building student self-discipline and self-confidence. Co-requisite: MSCI 103 Military Leadership Laboratory I; participation in a physical fitness class and a weekend field training exercise is optional but highly recommended.
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MSCI 102: Introduction to Leadership
2.00 Credits
University of Charleston
Continuation of MSCI 101. Students will learn to apply principles of effective leading; reinforce self- confidence through participation in physically and mentally challenging exercises with upper division ROTC students; develop communication skills to improve individual performance and group interaction; and relate organizational ethical values to the effectiveness of a leader. Co-requisite: MSCI 104 Military Science Leadership Laboratory II; participation in a physical fitness class and a weekend field training exercise is optional but highly encouraged.
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MSCI 103: Military Leadership Laboratory I
1.00 Credits
University of Charleston
Open only to, and required of students in the associated MSCI course (101, 102, 203, 204). This laboratory course is designed to offer the student an opportunity for integration and application of training management and leadership skills. Team members and leadership positions are tailored based on the student's academic alignment. Course includes exercises such as rapelling, group presentations, basic marksmanship, and drill and ceremonies.
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MSCI 104: Military Leadership Laboratory II
1.00 Credits
University of Charleston
Continuation of MSCI 103.
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MSCI 150: Basic Physical Fitness and Conditioning
1.00 Credits
University of Charleston
Open to all students, but required of students enrolled in MSCI 201 and 202. Students participate in and learn to lead a physical fitness program. Emphasis is on the development of an individual fitness program and the role of exercise and fitness in one's life. Leadership positions are tailored based on the student's academic alignment.
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