MRKT 371 - E- Marketing

Institution:

University of Charleston

Subject:

Description:

The course introduces the fundamental relationship between the Internet and modern marketing techniques. Students will be exposed to pricing, promotion, and product development as influenced by the electronic medium of selling. Prerequisite: MRKT 321.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucwv.edu

Phone Number:

(304) 357-4800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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