MRKT 322 - Marketing Management

Institution:

University of Charleston

Subject:

Description:

An advanced course in marketing theory and practice, concentrating on marketing management problems at the executive level, with particular attention given to the reading and evaluation of current literature in the field, and utilizing case analyses and marketing games. Prerequisite: MRKT 321.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucwv.edu

Phone Number:

(304) 357-4800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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