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Course Criteria
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3.00 Credits
This course focuses on the principles and practices of product sales with emphasis on the selling process: product knowledge, consumer motivation, product management and direct sales in the Sport, Arts, and Entertainment industries. Topics include naming rights, corporate sponsorship, licensing, merchandising, ticket sales, etc. The students will be exposed to industry professionals through the use of guest speakers that will each provide additional overview of how Sales and Sponsorship is undertaken in their particular organization/field. Course Objectives Upon successful completion of the course, students will be able to: (1) Explain sales and sponsorship segment in the sport, arts and entertainment industry (2) Demonstrate a basic knowledge of sponsorship, sales, promotions, event marketing, product branding, athlete/celebrity branding, endorsements, advertising, licensing and merchandising (3) Create and present a professional corporate sponsorship proposal to an industry executive
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3.00 Credits
This course explores Sports, Arts and Entertainment both as vehicles for product services of advertising and public relations as well as entities that are in constant need of advertising and public relations. Course covers strategies/tactics for promoting via advertising, public relations, and social media. Course also explores sponsorship, public relations plans, crisis public relations and social media. Prerequisites: SAEM major; SAEM 201; SAEM 202. Course Objectives Upon successful completion of the course, students will be able to: (1) Understand the role of advertising, public relations and social media in the sports, arts, and entertainment industries. (2) Demonstrate a basic knowledge of the business of advertising,public relations and social media monetization within the context of SAEM. (3)Examine the ethics and related corporate soical responsibility issues impacting advertising, public relations and social media in SAEM.
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3.00 Credits
A business development career path includes opportunities in media supported advertising and sponsorships and live entertainment sponsorship, premium seating, ticketing. In this course you will build your own professional personal brand and conduct business with appropriate and expected etiquette. You'll learn to prospect, conduct a needs analysis, create and deliver a proposal and develop strong client relationships. Prerequisites: SAEM Major, SAEM 202. Course Objectives Upon successful completion of the course, students will be able to: (1) Research and evaluate best practices in the development of a student's personal brand. (2) Develop strong communication, presentation, and written skills as it relates to one's personal brand. (3) Examine and develop basic transactional and relational sales skills. (4) Create a business sense of ethical decision making in the sports, arts, and entertainment industry.
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3.00 Credits
This class will explain to students ticketing in the Sports, Arts and Entertainment industries. Emphasis will be on gaining expertise in various ticketing systems. Prerequisites: SAEM Major, SAEM 202. Course Objectives Upon successful completion of the course, students will be able to: (1) Research traditional ticketing systems and customer services functions and demonstrate best practices. (2) Apply technology tools to be effective in the ticketing industry. (3) Understand the challenges facing the ticketing industry and develop solutions to facilitate decision making. (4) Examine the ethics and related corporate social responsibility issues impacting the ticketing industry. (5) Apply best practices in ticketing to effectively communicate with customers.
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3.00 Credits
This course encompasses the fundamental theories behind designing a fundraising plan for nonprofit arts organizations, as well as practical experience in writing an annual fund appeal, researching foundations, composing a grant; and website and social media analysis. Techniques for soliciting various sources of contributed income will be discussed, including: individuals, corporations, foundations and government entities. Prerequisites: Open to all University majors; Junior Standing. Course Objectives Upon completion of this course students will be able to: (1)Design an integrated social media and fundraising campaign. (2) Examine the website and social media platforms utilized by a nonprofit, and analyze how they either enhance or detract from the organization's fundraising (3) Research potential foundations prospects and prioritize which ones should be approached first. (4) Compose a targeted letter of inquiry for a project grant. (5) Monitor current events and reflect upon ethical dilemmas in the news, and appropriate action to be taken.
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3.00 Credits
This course is designed for students interested in the musical talent management business. The industry will be covered from four major perspectives: (1) legal representation, (2) contract negotiations, (3) marketing and public relations support, and (4) all other services that managers provide their clients in this ever growing marketplace. The class will be provided with actual management projects throughout the semester with the on campus coffeehouse, Point Perk. Prerequisite: SAEM 152 Course Objectives Upon successful completion of the course, students will be able to: (1) Clearly communicate ideas and business concepts related to talent representation in the entertainment industry. (2) Demonstrate knowledge of the roles and responsibilites of key players involved in a talent's career, particularly: talent buyers, concert promoters, agents, managers, and attorneys. (3) Identify and execute the tasks necessary for booking acts in a small venue. (4) Ascertain ethical issues that talent and talent representatives face in the live music business. (5) Conduct research required to map out and coordinate the key elements of a national tour for an emerging musical talent or band.
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3.00 Credits
This course will explore the duties of a live entertainment production manager. What are the skill sets needed to work in this industry? How do you create a production crew that tours with a band? What are their responsibilities? How to interact with unions, and develop a tour budget? Prerequisite: SAEM 152. Course Objectives Upon successful completion of the course, students will be able to: (1) Construct a tour budget that shows exactly what it cost to take a band on the road. (2) Monitor what it takes to coordinate all the arrangements needed on the day of a show and how to interact with various departments at a venue. (3) Produce a rider that will indicate all the necessities needed for a touring band describe important elements of dealing with their fan base. (4) Detect what ethical issues may come about when taking a band on tour and how to deal with these situations. (5) Coordinate a crew to load and unload band equipment for an upcoming tour or individual concert.
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3.00 Credits
In this course students will discover the process of how to effectively promote and sell music online. Students will be expected to demonstrate comprehension of the tools that are available to build an artist's fan base. Prerequisite: SAEM 152. Course Objectives Upon successful completion of the course, students will be able to: (1) Clearly communicate key concepts and terminology related to the intersection between music, commerce and technology. (2) Demonstrate a working knowledge of digtial music pricing, distributation, marketing, and promotion for DIY artists and content creators. (3) Develop a marketing social media campaign for DIY artist and/or content creator utilizing best practices, market analytics, and other key performance indicators. (4) Identify the web-based technologies and services available to DIY artists and content creators interested in building a brand, monetizing music-related content, and capturing a wider audience.
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3.00 Credits
Students will gain hands-on experience assisting the University's record label, Pioneer Records, in its effort to manage and promote each yearly artist in areas such as operations, studio recording, marketing,( distribution to radio stations, graphic design, public relations, etc) and booking. Prerequisite: SAEM152 Course Objectives Upon successful completion of the course, students will be able to: (1) Clearly communicate ideas, terminolgy, and business concepts related to the recorded music business. (2) Demonstrate a working knowledge of the roles and responsibilities, key players, and common workflows involved in the conceptualization, recording, marketing, and distribution of sound recordings. (3) Summarize the history of the recorded music business as well as the trends and technological advances impacting its current state. (4)Advise student run record label on future approaches and best practices in the recorded music business. (5) Conduct research, write, and present a business case study related to the recorded music business.
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3.00 Credits
Internships provide students with hands on experience at sports, arts, and entertainment organizations. Students gain practical experience, enhance skills learned in the classroom, and acquire contacts with professionals in SAEM. This course requires students to complete 150 hours in the field, be evaluated by their supervisor and prepare a report. For SAEM/COPA dual majors who are considering continuing for their MBA, a total of 200 hours is required. Students must be approved prior to beginning their internship and should have a Q.P.A. of 3.0 or higher. Prerequisite: SAEM major with approval and SAEM 250. Course Objectives Upon completion of this course students will learn how to: (1) Apply the theoretical knowledge learned about the entertainment industry in the classroom to the workplace. (2) Develop maturity, responsiblity and self-dependence. (3) Utilize professional communication skills in the workplace. (4) Recognize the importance of ethical behavior in the workplace. (5) Prepare periodic reports and professional journals via social media or electronic portfolio.
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