SAEM 302 - Sales & Sponsor Development

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

This course focuses on the principles and practices of product sales with emphasis on the selling process: product knowledge, consumer motivation, product management and direct sales in the Sport, Arts, and Entertainment industries. Topics include naming rights, corporate sponsorship, licensing, merchandising, ticket sales, etc. The students will be exposed to industry professionals through the use of guest speakers that will each provide additional overview of how Sales and Sponsorship is undertaken in their particular organization/field. Course Objectives Upon successful completion of the course, students will be able to: (1) Explain sales and sponsorship segment in the sport, arts and entertainment industry (2) Demonstrate a basic knowledge of sponsorship, sales, promotions, event marketing, product branding, athlete/celebrity branding, endorsements, advertising, licensing and merchandising (3) Create and present a professional corporate sponsorship proposal to an industry executive

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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