SAEM 332 - Emerging Trends in the Music Industry

Institution:

Point Park University

Subject:

SPORT, ARTS AND ENTERTAINMENT MANAGEMENT

Description:

In this course students will discover the process of how to effectively promote and sell music online. Students will be expected to demonstrate comprehension of the tools that are available to build an artist's fan base. Prerequisite: SAEM 152. Course Objectives Upon successful completion of the course, students will be able to: (1) Clearly communicate key concepts and terminology related to the intersection between music, commerce and technology. (2) Demonstrate a working knowledge of digtial music pricing, distributation, marketing, and promotion for DIY artists and content creators. (3) Develop a marketing social media campaign for DIY artist and/or content creator utilizing best practices, market analytics, and other key performance indicators. (4) Identify the web-based technologies and services available to DIY artists and content creators interested in building a brand, monetizing music-related content, and capturing a wider audience.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.pointpark.edu

Phone Number:

(412) 391-4100

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.