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Course Criteria
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3.00 Credits
An introduction to the management of employee compensation and benefits. Topics include evaluation systems, reward systems, legal and government constraints, wage and salary structures, incentive-based compensation, health and retirement benefits, and administration. Prerequisite: MGT 431, junior standing, or consent. Offered spring, even-numbered years.
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3.00 Credits
Survey of the legal principles guiding the employer-employee relationship. Examines laws regulating hiring, job opportunity, discrimination, affirmative action, sexual harassment, wages, benefits, privacy rights, health safety, employment at will, layoffs and termination. Prerequisites: BUS 431 and MGT 431. Offered spring, odd-numbered years.
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1.00 - 3.00 Credits
A senior-level independent research project designed by the student with assistance from the instructor.
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1.00 - 3.00 Credits
A senior-level designed to address in an in-depth manner a topic of special, current interest in the discipline.
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3.00 Credits
In-depth analysis and presentation of selected topics in business management or human resource management, or related topic; broadens student's knowledge of topic analyzed and enhances the student's understanding of management and/or human resource management. Topic selection, method of analysis, and mode of presentation to be determined in collaboration with supervising faculty member. Prerequisite: Business Management or Human Resource Management major, junior standing, 2.75 GPA, and approval of school chair. Offered on demand.
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1.00 - 3.00 Credits
A senior-level course that serves to integrate and apply knowledge acquired in the required component of the course work in the program. Offered on demand.
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3.00 Credits
An introduction to the fundamentals of marketing that cover product development, distribution, promotion, and pricing with emphasis on developing a managerial point of view in planning, and evaluating market decisions. Prerequisite: BUS 121. Offered spring.
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3.00 Credits
Analysis of the uses of various promotions in formulating an overall consumer communication strategy. Topics include advertising, publicity, sales promotion, creative strategies, evaluation of results, and the advantages and disadvantages of differing media and vehicles in reaching the target audience. Prerequisite: MKT 330 or consent. Offered spring, odd-numbered years.
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3.00 Credits
This course covers the fundamentals of selling, sales theory, and sales techniques. Through the use of classroom instruction, role-playing, demonstrations, and sales presentation the student builds skills necessary to succeed in the dynamic world of the corporate sales executive. The personal qualifications required for effective selling are reviewed. Prerequisite: MKT 330 or consent. Offered fall, even-numbered.
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1.00 - 3.00 Credits
Professional work experience in an external organization (pre-arranged and pre-approved internship) supervised by a faculty member. Fifty hours of work per credit hour, plus written assignments. Prerequisite: Marketing major with minimum of 64 credit hours, cumulative GPA of 2.0, business course work GPA of 2.5, and approval of the school chair. Offered fall, spring, or summer
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