MKT 332 - Promotional Strategies

Institution:

Ohio Valley University

Subject:

Description:

Analysis of the uses of various promotions in formulating an overall consumer communication strategy. Topics include advertising, publicity, sales promotion, creative strategies, evaluation of results, and the advantages and disadvantages of differing media and vehicles in reaching the target audience. Prerequisite: MKT 330 or consent. Offered spring, odd-numbered years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ovu.edu

Phone Number:

(304) 865-6000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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