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Course Criteria
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3.00 Credits
The Psychology of Decision Making. An examination and analysis of the cognitive factors that aid or hinder choosing alternative courses of action. The major emphasis will be on psychological processes underlying choice and judgment. Applications to business decisions and policy making will be considered.
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3.00 Credits
Entrepreneurial Ventures Entrepreneurial Ventures focuses on the issues, decisions, and problems faced by entrepreneurial owners and innovators who wish to create and manage new or smaller enterprises, family businesses, technology based enterprises or franchises. Students will develop the knowledge and skill sets relevant for the creation, operation and ultimate success of the venture based enterprise.
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3.00 Credits
Marketing Strategy. Managerial techniques in planning and executing marketing programs. Emphasis on decision making related to marketing segmentation, product innovation and positioning, pricing and promotion. Extensive use of cases, readings and a management simulation.
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3.00 Credits
Global Marketing. This course includes theories of and justifications for free trade, a study of environments across international markets (including the economic environments, the cultural environments, the political/regulatory environments, and the physical/geographic environments) and the practice of marketing including global marketing management for large, small and medium sized firms. Topics include globalization, global strategies, international service marketing and marketing in the developing world.
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3.00 Credits
Advertising and Marketing Communications. A study of the relationship of demand stimulation to business management. Development of an advertising campaign will emphasize the presentation of products to consumers through relevant media. Target market identification, situation analysis, promotional strategy and tactics, and evaluation within budgetary constraints will be stressed.
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1.50 Credits
Six Sigma This course focuses on Six Sigma approaches to process quality and includes emphasis on tools and procedures for implementing Six Sigma strategies within organizations. strategies within organizations.
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1.50 Credits
Project Management This course will focus on the concepts and tools related to the management of projects within organizations. Students will examine all phases of project management including selection, planning, scheduling, control, and termination. Topics include writing project plans, developing work breakdown structures, project scheduling, resource management, earned value analysis, and project risk management.
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1.00 - 3.00 Credits
Independent Study. A course designed to accommodate independent study.
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0.00 - 3.00 Credits
Special Topics. A course designed for special topics and for special opportunities to utilize the expertise of a faculty member. Recent past offerings have included Electronic Commerce, Telecommunications, Doing Business in Europe and Business Spanish.
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1.50 Credits
Management Communications Overall, the course will help you be more effective in the MBA program, in your summer internship, and your future career. The need to communicate well is a critical part of your professional development. Recognizing and understanding the nuances and intricacies of communication in a managerial setting will give you advantages that few of your professional colleagues may have.
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