BUAD 456 - Ad & Marketing Communications

Institution:

William and Mary

Subject:

Business Administration

Description:

Advertising and Marketing Communications. A study of the relationship of demand stimulation to business management. Development of an advertising campaign will emphasize the presentation of products to consumers through relevant media. Target market identification, situation analysis, promotional strategy and tactics, and evaluation within budgetary constraints will be stressed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wm.edu

Phone Number:

(757) 221-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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