BUAD 448 - Marketing Strategy

Institution:

William and Mary

Subject:

Business Administration

Description:

Marketing Strategy. Managerial techniques in planning and executing marketing programs. Emphasis on decision making related to marketing segmentation, product innovation and positioning, pricing and promotion. Extensive use of cases, readings and a management simulation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wm.edu

Phone Number:

(757) 221-4000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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