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Course Criteria
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2.00 Credits
An examination of our social, political and economic environments as shaped by the driving forces of the converging information industries. Telecommunications, broadcasting, computing, content providers, their interactions and integration are considered. Students follow various industry leaders, predict their actions, and access potential implications for their own professional lives. Prerequisite: junior standing. 2 SH.
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2.00 Credits
A study of computer applications as they are used in corporate communications. Topics, which will change to keep apace with technology, may include presentation software, Internet applications, interactive scripting, file sharing and simple local area networking, and dynamic documents. Prerequisite: INFS:100. 2 SH.
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4.00 Credits
Evaluates research findings to determine their value for communication professionals. Provides an overview of the major quantitative and qualitative methods and tests used in communication research. Emphasizes random samples, surveys, focus groups, content analyses, experimental settings, and basic statistics. Prerequisites: COMM:190 and junior standing. 4 SH.
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4.00 Credits
The process of editing a newspaper. Includes developing assignments, editorial judgment, copy editing, type styles and sizes, headline writing, graphic and photo design, and page layout. Prerequisite: COMM:131. 4 SH.
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4.00 Credits
Theory and technique of writing commercial scripts for radio and television. Covers broadcast ratings analysis and interpretation, time sales, personnel and client relationships. 4 SH.
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2.00 Credits
A study of advanced video editing techniques and special effects utilizing computerized editing systems and computer graphics. Students will produce complete programs and projects from field-recorded video, as well as studio-recorded productions. The emphasis will be on both the technical operation of sophisticated editing systems and the aesthetics of program editing. Prerequisite: COMM:282. 2 SH.
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2.00 Credits
Major theoretical perspectives and research on intercultural communication. Emphasizes similarities and differences in communication between people from different cultures. 2 SH.
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2.00 Credits
Examines leadership theory and styles and the need for strong values and ethics within leadership. Explores how the need for visionary leadership and setting goals expands beyond immediate gains or losses. Investigates how these skills create a more productive and responsible environment. 2 SH.
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4.00 Credits
Theory and principles of effective communication in the organizational setting. Emphasizes theories of organizational communication, communication structure, technology, diversity and cultural change, power, conflict, leadership, and strategic communication. Includes case studies and oral presentation. 4 SH.
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4.00 Credits
Long-range public relations planning, participation in conference-room decisions, problem solving, and management by objectives. Stresses efforts to foster a robust and helpful relationship between the organization and its many publics. Prerequisites: junior or senior standing, COMM:211 and COMM:313, or COMM:221 and COMM:223. 4 SH. Capstone for Public Relations and Corporate Communications.
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