COMM 371 - Broadcast Advertising Writing and Practices

Institution:

Susquehanna University

Subject:

Description:

Theory and technique of writing commercial scripts for radio and television. Covers broadcast ratings analysis and interpretation, time sales, personnel and client relationships. 4 SH.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.susqu.edu

Phone Number:

(570) 374-0101

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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