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  • MKTG 5800: Internship in Marketing

    1.00 - 3.00 Credits
    University of North Texas

    5800. Internship in Marketing. 3 hours. Supervised work experience in a position related to the student's career objective that meets the department's internship requirements. Prerequisite(s): Consent of MBA advisor and the internship director. A maximum of 3 total hours of MKTG 5800 and / or MKTG 5910 may be applied toward the MBA degree. Pass / No pass only.
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  • MKTG 5850: Effective Marketing Planning in Dynamic Environments

    3.00 Credits
    University of North Texas

    5850. Effective Marketing Planning in Dynamic Environments. 3 hours. Development of a strategic marketing plan for a specific product or service utilizing techniques and information from earlier courses in the program. Implementation, control and evaluation plans are developed. Course also addresses the practical aspects of appraisal, prediction and monitoring of external market factors that will impact organizational performance. A major theme of the course is how marketing decisions contribute to developing and maintaining competitive advantage in dynamic markets. Prerequisite(s): must be taken in the final semester of the student's program.
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  • MKTG 5875: Marketing Rights and Responsibilities

    3.00 Credits
    University of North Texas

    5875. Marketing Rights and Responsibilities. 3 hours. This course critically assesses the ethical and social impact management implications in the deployment of marketing strategy and tactics. Specific attantion is afforded to the rights and responsibilities of marketers, consumers and society. Topics include the application of ethical theories to marketing problems, the societal outcomes of marketing policies, and the reconciliation of international marketing norms, standards and rules of conduct. The course explores real-world marketing decision-scenarios to provide a platform for highly interactive dialogue on issues dealing with ethics, organizational compliance, societal marketing, and social responsibility. Prerequisite(s) : MKTG 5150 or consent of the department.
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  • MKTG 5900: Directed Study

    3.00 Credits
    University of North Texas

    5900. Directed Study. 3 hours. Topic chosen by the student and developed through meetings and activities under the direction of the instructor; activities include required, regular participation in a specified 4000-level class. Prerequisite(s): approved applications for special problems/independent research/dissertation credit must be submitted to the COBA Masters Advising Office prior to registration.
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  • MKTG 5910: Special Problems

    1.00 - 3.00 Credits
    University of North Texas

    5910. Special Problems. 3 hours. This course provides a unique opportunity for the student to learn-by-doing with a real business or institution, solving real problems. While each project will provide very specific and unique learning opportunities within the Marketing area, the primary areas of knowledge and skill development for each will be : Business Analysis and Decision Making, Consultatitve Business Relationships, Project Management, Communication, Written and Oral Teamwork. A maximum of 3 total hours of MKTG 5800 and / or MKTG 5910 may be applied toward the MBA degree. Prerequisite(s): Consent of MBA advisor and instructor.
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  • MKTG 6010: Seminar in Marketing Thought

    3.00 Credits
    University of North Texas

    6010. Seminar in Marketing Thought. 3 hours. Understanding of the history of marketing, theoretical definitions of marketing, and controversies in marketing thought. Investigation, analysis, and discussion of significant issues in the field of marketing. Prerequisite(s): Doctoral student status
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  • MKTG 6020: Seminar in Advanced Consumer Behavior

    3.00 Credits
    University of North Texas

    6020. Seminar in Advanced Consumer Behavior. 3 hours. An interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption, and disposition of goods, services, and ideas. Analysis of the psychological, sociological, anthropological, and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.
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  • MKTG 6030: Seminar in Marketing Strategy

    3.00 Credits
    University of North Texas

    6030. Seminar in Marketing Strategy. 3 hours. Provides a review of research in marketing strategy. Seminar topics include theories of competition and marketing strategy including antecedents, outcomes, mediator, and moderators between strategy and performance; multimarket competition, first/late mover advantage, transaction cost analysis, marketing channels, and the contributions of marketing to the strategy dialogue. Prerequisite(s): Doctoral student status.
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  • MKTG 6040: Business-to-Business Marketing

    3.00 Credits
    University of North Texas

    6040. Business-to-Business Marketing. 3 hours. MKTG 6040 provides a review of research in partnering, collaboration, and interfirm relationships. Investigation, analysis, and discussion of critical issues in managing the relationships and responsibilities between firms involved in exchange along modern, globally distributed enterprises. Traditional and emerging concepts in managing the sales-sourcing interface from an integrated perspective from the processing of raw materials through ultimate consumption will be described through an investigation of the extant literature.
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  • MKTG 6600: Seminar in Marketing Issues

    3.00 Credits
    University of North Texas

    6600. Seminar in Marketing Issues. 3 hours. Investigation, analysis and discussion of significant issues in marketing. May be repeated for credit.
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