MKTG 6020 - Seminar in Advanced Consumer Behavior

Institution:

University of North Texas

Subject:

Marketing

Description:

6020. Seminar in Advanced Consumer Behavior. 3 hours. An interdisciplinary course examining empirical and theoretical studies of the factors that influence the acquisition, consumption, and disposition of goods, services, and ideas. Analysis of the psychological, sociological, anthropological, and regulatory forces that impact consumers. Examination of research methodologies employed to conduct empirical studies of consumer behavior.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Seminar

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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