MKTG 6040 - Business-to-Business Marketing

Institution:

University of North Texas

Subject:

Marketing

Description:

6040. Business-to-Business Marketing. 3 hours. MKTG 6040 provides a review of research in partnering, collaboration, and interfirm relationships. Investigation, analysis, and discussion of critical issues in managing the relationships and responsibilities between firms involved in exchange along modern, globally distributed enterprises. Traditional and emerging concepts in managing the sales-sourcing interface from an integrated perspective from the processing of raw materials through ultimate consumption will be described through an investigation of the extant literature.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.unt.edu

Phone Number:

(940) 565-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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