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  • BUS 417: THE ENTREPRENEUR

    3.00 Credits
    Geneva College

    Seminar in management for students interested in operating their own business. Study, guest speakers, and field trips designed to fit specific needs of students enrolled. Limit 15 students. Fall semester, even years. Prerequisite: junior standing.
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  • BUS 419: MANAGEMENT INSIGHTS

    1.00 Credits
    Geneva College

    A seminar course for business students where students have the opportunity to engage business executives industry experts in order to gain insights into current business perspectives through the sharing of current issues and challenges in business. Every semester. Not repeatable. Prerequisite: Junior or Senior status or by permission.
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  • BUS 420: MARKETING RESEARCH

    3.00 Credits
    Geneva College

    Introduction to the practical problems, including sources of information, questionnaire preparation, design of a sample, analysis of data, preparation of reports. Fall semester. Prerequisites: BUS 242 and BUS 320 or permission of the instructor.
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  • BUS 421: ADVERTISING AND PROMOTION

    3.00 Credits
    Geneva College

    A comprehensive study of advertising, detailing its relationship to market practice. Topics such as advertising preparation, media selection and evaluation, consumer behavior and research, and promotional budgeting, are included. The roles of public relations, direct marketing, personal selling, and sales promotion are also explored within the context of an integrated marketing communication (IMC) program. Also, there is a laboratory attached to this class where the student will become proficient in Adobe Illustrator software for use in designing effective artwork for advertising campaigns. Lab fee $50. Fall semester. Prerequisite: BUS 320 or permission of the instructor.
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  • BUS 422: SALES AND SALES MGMT

    3.00 Credits
    Geneva College

    This course introduces the student to the basic principles and foundations of personal selling on three levels: industrial, commercial, and retail. Emphasis is on the detailed analysis of the sales process as viewed by the salesperson. Other topics include the organizational buying process, sales communications, the theory of adaptive sales, and ethical legal issues in selling. Using a variety of instructional methods such as role-playing and video cases, students are given the opportunity to practice their newly acquired sales skills. In the second portion of the course, various specialized managerial functions are studied, such as sales department budgeting, sales force organization, territory design, and sales compensation. Spring semester. Prerequisite: BUS 320.
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  • BUS 423: QUALITY ENGINEERING

    3.00 Credits
    Geneva College

    Introduction to traditional quality engineering topics such as statistical quality control (control charts, acceptance sampling, process capability analysis, design of experiments), total quality management, lean manufacturing, six-sigma concepts and practices, measurement, detection, reduction, elimination, and prevention of quality deficiencies. Taguchi method and its application to engineering design. Spring semester, alternate years. Prerequisite: BUS 242. Cross-listed as EGR 423.
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  • BUS 424: INTERNATIONAL MARKETNG & EXPORT MNG

    3.00 Credits
    Geneva College

    This course focuses on key management functions in international marketing including entry strategies, product and pricing policies, financing, promotion and distribution. This course will also concentrate on export management which is a major international activity of most small and medium-sized companies. Alternate Spring semesters-even years. Prerequisite: BUS 320.
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  • BUS 425: CONSUMER BEHAVIOR

    3.00 Credits
    Geneva College

    This course studies the concepts, theories, and marketplace factors that explain the decision-making process used by the consumer in purchasing goods and services. A number of influences including Economic, Sociological, Psychological, and Cultural as well as Marketing strategy are integrated to understand the influences on choice made by the consumer. Spring semester. Prerequisite: BUS 320.
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  • BUS 426: CONSUMER BEHAVR&MRKT RSRCH

    3.00 Credits
    Geneva College

    This course will study two of the major inputs to market strategy: consumer behavior and market research. The student will learn concepts, theories, influences on buying behaviors and analysis tools to research and understand the marketplace as inputs into the decision making process for marketing management strategic decisions. Fall semester. Prerequisite: BUS 320.
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  • BUS 427: DIGITAL MARKETING

    3.00 Credits
    Geneva College

    Digital marketing has become critical to most all organizations' success. Nearly all organizations (both for profit and non-profit) now use digital marketing to compliment the traditional four P's of marketing (product, pricing, place, and promotion). This course will explore the impact of digital marketing in each of these areas via in-class discussions, special readings, an online text, guest speakers, and a multi-week simulation. Spring semester. Prerequisite: BUS 320.
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